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Fundraising Ideas
Fundraising is as vital to public relations as it is to revenue generation. Always consider the benefit to your chapter when developing fundraising plans. Examples: If you are having a “rock-a-thon,” “dance-a-thon,” or “anything-a-thon” — hold it at a local business. The business will probably be happy to supply the contestants with refreshments and publicity because of the increased traffic to their location. And guess who will be a loyal supporter of your program in the future? The management and employees of that business! Sell stock in a project, trip, or event sponsored by your chapter. Include your sponsor in the event’s success by holding a “Stockholders Dinner,” during which videos, photos, and testimonials of participants can be presented.
Tips for Developing Fundraising Ideas:
- Set financial goals for the year in dollars per volunteers available. Limit fund-raising projects to three a year.
- Limit the length of the project (usually two weeks). Begin early in the school year to avoid competing with other events.
- Energize volunteers by selling the project’s benefits to them, either as individuals or a group. Concrete goals work best. Never assume that the people know what they are supposed to do.
- Always reward volunteers who sell above the goal. Small incentives, such as free pizzas or movies donated by local businesses, can increase sales up to 20 percent. Keep competition friendly.
- When selecting a fund-raising product supplier, focus on the most dollars raised, not on the profit margin. Research the company’s reputation and product quality. Look for assistance in planning and avoiding pitfalls.
Have Questions?
Email us: collegiate@nafme.org
Call us: 800-336-3768
