Press Release – Kids Helping Kids through Music Rewarded

Kids Helping Kids through Music Rewarded: 2006 World’s Largest Concert for Feed The Children Scores Telly Award


Musical Program is Sponsored by MENC: The National Association for Music Education


RESTON, VA (June 13, 2007) — MENC: The National Association for Music Education announced that its 2006 World’s Largest Concert for Feed The Children has been recognized by the 28th Annual Telly Awards as a Bronze Winner in the Education category.

Founded in 1978, The Telly Awards program is the premier award honoring outstanding local, regional, and cable TV commericals and programs, as well as the finest video and film productions. The program annually showcases the best work of respected ad agencies, production companies, TV stations, cable companies, and corporations. The competition received more than 13,000 entries this year.

The 22nd annual World’s Largest Concert (WLC®) was broadcast Thursday, March 9, 2006. Created by MENC to focus attention on school music programs, the concert was broadcast to an estimated 6 million actively participating students, teachers, and community members around the world. The program was hosted by the Oak Ridge Boys and featured The Choristers of The St. Louis Children’s Choirs, directed by Kathleen Pottinger, and the Missouri State University Symphony Orchestra, under the direction of Dr. Robert Quebbeman. MENC encouraged 2006 WLC participants to raise money for Feed The Children (FTC), an international non-profit relief organization that delivers food, medicine, clothing, and other necessities to children and families who lack these essentials due to famine, war, poverty, or natural disaster. As children feature prominently in the missions of both FTC and MENC, the two organizations felt there was a natural relationship to focus efforts on helping children in need.

“Our collaboration with Feed The Children grew out of music education’s natural inclusiveness—music teachers and students are accustomed to reaching out to their communities and are eager to embrace those in need,” said John J. Mahlmann, executive director of MENC. “We are pleased that our unique program has been recognized with this prestigious award.”

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MENC: The National Association for Music Education, the world’s largest arts education organization, is the only association that addresses all aspects of music education. More than 130,000 members represent all levels of teaching from preschool to graduate school. Since 1907, MENC has worked to ensure that every student has access to a well-balanced, comprehensive, and high-quality program of music instruction taught by qualified teachers. MENC’s activities and resources have been largely responsible for the establishment of music education as a profession, for the promotion and guidance of music study as an integral part of the school curriculum, and for the development of the National Standards for Arts Education.

Feed The Children, founded in 1979 by Larry and Frances Jones, is the 3rd largest international charity in the U.S., based on private, non-government support. The mission of Feed The Children is to deliver food, medicine, clothing and other necessities to families who lack these essentials due to famine, war, poverty or natural disaster. In FY 2004, Feed The Children shipped more than 143 million pounds of food and other essentials to children and their families in all 50 states and internationally, supplementing more than 1,040,700 meals each day. Since its founding, the organization has reached out to help those in need in more than 115 countries around the globe. For more information, please visit