MENC’s National Anthem Project Road Show Named PRWeek 2007 Non-Profit Campaign of the Year
RESTON, VA (March 28, 2007) — The prestigious non-profit campaign of the year award at the PRWeek Awards ceremony held on March 8 in New York went to MENC: The National Association for Music Education and the Zeno Group for “The National Anthem Project Road Show,” part of a multi-year effort to re-teach the words and significance of the national anthem and spotlight the importance of school music education.
The National Anthem Project was launched on the steps of Capitol Hill on March 5, 2005 following a Harris Poll that found nearly two-thirds of Americans don’t know the words to “The Star-Spangled Banner.” The National Anthem Project Road Show was developed to sustain momentum throughout the multi-year campaign. The Road Show stopped in at least one city in every state and reached more than 436,000 MENC and community members over the course of the 10-month tour. The Road Show garnered 200 million media impressions including coverage on ABC World News Tonight, NBC Nightly News, and in The New York Times.
“The National Anthem Project is one of the most successful programs in our organization’s one hundred year history,” said John Mahlmann, executive director of MENC. “We’re proud of the way this campaign is engaging our members and the public, and how it is helping us in our goal to raise awareness of the importance of music education.”
MENC: The National Association for Music Education, the world’s largest arts education organization, is the only association that addresses all aspects of music education. More than 130,000 members represent all levels of teaching from preschool to graduate school. Since 1907, MENC has worked to ensure that every student has access to a well-balanced, comprehensive, and high-quality program of music instruction taught by qualified teachers. MENC’s activities and resources have been largely responsible for the establishment of music education as a profession, for the promotion and guidance of music study as an integral part of the school curriculum, and for the development of the National Standards for Arts Education.
Zeno Group is one of the largest independent public relations firms in the world. The full-service agency specializes in consumer marketing, technology, healthcare and corporate affairs. With offices in New York, Chicago, Los Angeles, San Francisco, Washington, DC, and London, England, Zeno’s clients include Pfizer, Oracle, Pizza Hut, Kia Motors America, TD Ameritrade, AstraZeneca and Nestle.